Eid Is Not Just a Celebration. It Is a Test.

By Mohamed Al Hashemi | March 20, 2026

Eid is not just a celebration. It is a test.

At UnionCoop, what people see during Eid is simple: full shelves, fresh products, a seamless experience. What they do not see is everything that had to work before that moment.

Behind every product on a shelf, there is a promise. That it will be available. That it will be fresh. That it will arrive on time.

A missing product during Eid is not an operational issue. It is a broken promise. And leadership is about keeping promises at scale.

The supply chains are strong. The teams are aligned. The systems are holding.

That is what responsibility looks like during the moments that matter most.

Mohamed Al Hashemi is the CEO of Union Coop in Dubai and the author of four books on leadership execution and governance. Read full biography